Daag Acche Hai – A famous detergent powder company in India came up with this marketing campaign – meaning “Stains are Good”. It changed the perception of the customers towards soiled clothes. It delivered a good message that if you are doing something good and your clothes get dirty then don’t worry, we are here to clean the stains on your clothes but you don’t refrain from doing good stuff just because of the fear of those nasty “Daags”.
There is a relation of this story with what is happening in the global Stock Markets currently. Year 2016 started with a big turmoil in the stock markets with China’s economic slowdown, drop in crude oil prices, global markets crash and hence there is overall negative sentiments in the Market. I want you to see this market crash from a different perspective.
On January 1st 2016, NSE Index NIFTY was at 7963. The decline started from January 4th . It tumbled 172 points in a day and closed at 7791. It created a huge negative wave in the stock market circle and since then it has been falling till today. Nifty closed today somewhere near 7276. So from 4th Jan till today NIFTY has come down whopping 687 points. Circuit breaker was activated on Jan 20th as almost all the stocks in SENSEX and NIFTY including few other stocks crashed by 10% or more. While this is happening, all the market participants are cursing the situation and crying about the losses. We, The Team ExpressWealth see this from a totally different perspective. We see opportunity. We manage to book profits are profits in these tough market conditions.
What is more interesting is that one can make larger and quicker profits in such market falls as compared to profits made in rising market. The reason is simple. It takes time to build confidence for a trader on an investor to put money in the market. However, fear sets in rapidly and people rush to take out their money from the Market and the prices collapse. You as a smart trader, can benefit from such market falls. Team ExpressWealth knows and can show you how exactly you can do this. So, by changing perception how you look at these market crashes, I would like to say “Market Crashes Acche Hai”…